What this is NOT
In the time of millennials and participation trophy's I am sure you are bombarded by sponsorship requests. This is NOT that.
What this IS
This is a detailed, multi-faceted marketing strategy on how my brand, Cwtrials BikeStuntShow can promote Specialized Bikes by:
Increased Brand Recognition to a Significant Population
Create Connections with Local Dealers
Generate legitimate email lists and social media follows



Put your Logo Here!
Our Platform
Bike Trials shows are unique to mountain biking in that a high quality exhibition can easily be transported and set up anywhere.
Trials is a Great Exhibition of MTB Skill


Sugarloaf Mountain Bike Festival 2016
Our Show Promotes Cycling of All Forms
Our goal is to get people excited about riding bikes, any type of bike. By doing the impossible, we inspire people to have fun on two wheels

Wagner Subaru Midwest Outdoor Experience 2016
Totaling 130 Shows
45 Days of Shows ALREADY booked
We will put quite a few more on the calendar
With a Conservative Audience Estimate of 30,000 Minimum
How Can our Platform Leverage Significant Marketing Value For Specialized?
-
Social Media Follows For Specialized
-
Email Leads For Specialized
-
Email Leads for Local Specialized Dealer
During each show viewers are told at the end of the season one lucky person will win a Specialized Bike! This is either a Hardrock or Myka in appropriate size for adults, or kids bike.
To enter they have to go to BikeStuntShow.com/Specialized, where they need to like the Specialized Facebook Page (As well as BikeStuntShow's) and enter their email. Email addresses are provided to both specialized and the local dealer, for a follow-up promo.
Contest rules state they must STILL be a follower of the Specialized Facebook Page at contest end to be a winner.
The BikeStuntshow.com/Specialized Bike Giveaway!


Local Specialized Dealer Promo
With shows booked along the east coast, we can promote not just Specialized in a large generic sense, but the local Specialized Dealer. This encourages actual sales.
Beyond verbal promotion and emails obtained through the bike giveaway, we can have coupons or flyers on site.

Will get a Specialized for Christmas
Autograph Cards
After each show I talk to the kids and sign autographs. What better way to enforce brand recognition than to send it home one something people will look at?
This kid's family recognizes Specialized as a quality company, not t T*** or Sc*****
THIS guy's dad used to ride a late 80's Specialized Hardrock and took him riding on the local trails when he was just a tyke. 25 years later they will be the first major MTB brand he approaches with his bike show
Now We Get to the Basic Stuff
Put the Specialized Logo All Over the Everything


Banner It.
Large Banners on Platforms
Teardrop Banners on Trailer
Potential Wrap on Trailer
*Requires Craig to Buy A New Insurance Policy
Website Logo? Check
Facebook? Thumbs Up
Social Media Props? 100%
Hashtaggs? All of Them
Snapchat? NO. Never.
Bonus:
"Sponsor" of the
Dirt Rag Dirt Fest PA 2017
